A dedicated IP address ensures that you shall have a distinctive numeric identifier on the Internet and that it shall not be shared with other's sites or apps as it happens with a shared web hosting account. There are various uses for a dedicated IP - for example, when an SSL certificate is needed if you have a web-based store and you need to accept online payments or if you have a login form and you would like the info that users submit to be encrypted. A dedicated IP address may also be used for other applications, like a VoIP server, for instance. Moreover, it will provide more credibility and protection to your sites, since a network flood to a shared IP shall not have any effect on your dedicated IP. In case you host your sites with us and you have your own hosting server, you shall be able to get one or a number of dedicated IP addresses with simply a couple of clicks and to use them just in case you cannot use the IP that comes with the server.